Setting the pace for social responsibility through sport
We are very excited to announce a new partnership with homegrown company Versus Socks. With a key focus on sport as one of three pillars for childhood development, we are proud to team up with a local Stellenbosch business that is using sport to bring together people from all walks of life.
Versus Socks is the brainchild of two former Stellenbosch University students, Hanno Lategan and Jurgens Uys, Starting from humble beginnings in 2013, the company has grown significantly since then, most recently launching their range of colourful active, running and cycling socks into the UK and Australian markets.
The alignment of the two organisations is simple but clear. “At Versus, we aim to produce comfortable, high-quality socks that aid performance while making you smile,” says Uys. On the other hand, Anna Foundation provides high-quality educational assistance that builds self-confidence and self-worth, using sport as the fun reward.
To kick-start our relationship, Versus Socks has donated 1,000 pairs of socks to the Foundation, which were excitedly received by learners and teaching staff alike. “We are extremely grateful for this donation, which will really take the chill off the cold, winter months,” says founder Anna Brom. “And when restrictions on sporting events start to loosen up, we hope to have greater opportunity to collaborate on a face-to-face level and build on our shared passion for sport and community,” she adds.
In the past, the Anna Foundation has participated in many local sporting events, using them as a way to show children the opportunities afforded by sport. From participating in fun runs to manning water stations, the blur of Anna Foundation’s yellow t-shirts has always garnered much attention from onlookers.
“Until now, our yellow t-shirts have been the primary element of our visual identity,” says Sports Manager, Fa-Eez Abrahams. But from now on, thanks to our partnership with Versus, I’m pretty sure it’s going to be all about the socks!”